05

Interaction
Website Redesign

Industry:
High Performance Data Storage & Processing

Challenge:
In a flooded market of Data Storage companies, client needed to differentiate the company to appear as the premier choice for customers seeking high performance and willing to pay the price.

Approach:
Create an interactive element that allows visitors to identify the industry they are interested in and explore the benefits of the product specific to that sector in an engaging way.

Property of 1185 Design

The interactive element is based around a constantly flowing stream of data. Each pattern represents data from one of the target industry sectors. Visitors hover over each stream to see each of the different industries and identify the one that is most relevant to them.

With each industry, three related case studies are featured for further reading or exploration. This design promotes visitors to the site to see the most relevant case studies that showcase the benefits that are specific to them.